Retailer Taste Audiences contain the top 5% of retail consumers whose taste best matches a retailer’s assortment.
Shoppers consider and select products based on their individual taste in the retail category. A consumer’s closet might reflect their taste for mid-priced running shoes, low-price accessories and high-end, skinny jeans. Improve campaign ROI by reaching the audience best aligned with your assortment. PreciseTarget has profiled the retail tastes of more than 200 million consumers, helping retailers create lasting relationships with customers.
Last updated: 7.12.2019