Retailers Need to Know More About Their Customers

Compared to data-rich Amazon, retailers know little about the customers. When a customer only buys one or two items per year, how do you determine what to sell them next? PreciseTarget’s taste data helps you determined the right categories, brands and products for each customer




Knowing your Customer’s Taste is the Key to Presenting the Right Offer

Data from the PreciseTarget Taste Graph can be used across the omnichannel, in-store, online, and email marketing. We can deliver data via a real-time API or in batch – whatever is easiest for your team.