Customer Knowledge   Augment your existing data
Efficient Targeting Target customers with highest scoring product sets
Present the Right Offer Highest-scoring product sets customers are buying elsewhere
Compared to data-rich Amazon, retailers know little about the customers. When a customer only buys one or two items per year, how do you determine what to sell them next? PreciseTarget’s taste data helps you determined the right categories, brands and products for each customer
Data from the PreciseTarget Taste Graph can be used across the omnichannel, in-store, online, and email marketing. We can deliver data via a real-time API or in batch – whatever is easiest for your team.