Our research is conclusive: targeting customers based on tastes, rather than brand affinities, increases conversion an average of 50%
Extensive testing proves targeting by taste far outperforms brand-focused programs. Our proprietary Taste Graph creates over 5,000 tastes, covering virtually every major retail category.
Retailers are fighting a tough data battle against Amazon. You’re only selling one or two items to a customer per year, versus 50 to 100 items purchased by the Amazon customer. PreciseTarget augments your customer data, giving you Amazon-scale data, helping you drive higher conversion. PreciseTarget guides you to the right categories, brands, and price points for each customer.
Our process involves no personally identifiable information (PII) about your customers. In order to deliver personalized recommendations, we use a "Synthetic Universal Identifier." The SUI is a random code created by a third-party processor to protect partner data. The SUI is not algorithmically created and only the third-party processor holds the match key. Therefore, PreciseTarget cannot decrypt the SUI. Our focus is helping you learn the tastes of your customers, leading to far higher conversion. You’ll benefit from the federated data of hundreds of major retailers.
Retailers are fighting a tough data battle against Amazon. You’re only selling one or two items to a customer per year, versus 50 to 100 items purchased by the Amazon customer
Optimize sales efforts with comprehensive knowledge of the tastes of your customer
We help retailers and banks prevent credit card fraud
Taste data can be used for improved assortment planning, customer targeting and marketing, and fraud prevention.